Applied Data Protection Law for Sales Teams at the United Kingdom and the European Union

Become a Data Protection & Lawful Lead-Generation Expert

In today’s fast-moving business environment, the General Data Protection Regulation (GDPR) imposes exacting standards on how organisations collect, store and manage personal data. This course delivers practical, up-to-date guidance so you can generate leads and close sales with full legal compliance—avoiding fines of up to £17.5 million or 4 percent of global turnover under the GDPR, and up to £500,000 under the UK PECR. You’ll explore how the UK GDPR and Data Protection Act 2018 have been aligned since Brexit, and what maintaining “adequacy” with the EU until at least 27 June 2025 means for your cross-border activities.

Rather than a dry legal lecture, you’ll gain tools and checklists to:

• Obtain and manage valid consent for direct marketing.

• Establish robust lawful bases for every processing activity.

• Draft clear, transparent privacy notices and data-retention schedules.

These resources are drawn from official guidance issued by the Information Commissioner’s Office (ICO) and the European Data Protection Board (EDPB), ensuring you follow best practice at every step.

Whether you’re prospecting via email, managing your CRM or running retargeting campaigns, this course equips you to handle personal data confidently and correctly. Delivered entirely in British English, it’s tailored for professionals operating across the UK–EU corridor, with real-world examples such as the £20 million ICO fine on British Airways and the €1.2 billion GDPR sanction on Meta highlighting the stakes of non-compliance.

Enrol now to stay ahead of regulatory change, protect your reputation and demonstrate a genuine commitment to responsible marketing and data protection. Your clients—and your bottom line—will thank you.