Have you ever found yourself glued to your screen, pouring hours into a meticulously crafted proposal on Upwork or Fiverr, only to watch it sink into a sea of bids without a response? I know the feeling all too well it’s exhausting, isn’t it? As a virtual assistant, chasing clients on these platforms can feel like a full-time job in itself, leaving you drained and questioning why your earnings aren’t growing. At Liberty Dreams LTD, we’ve seen this struggle firsthand among VAs worldwide, and today, We are here to shed light on the hidden costs eating into your time and profits. Let’s explore what’s really going on and how you can reclaim control.
The Time Trap: Hours Lost to Endless Proposals
Writing proposals might seem like a quick task, but the reality is far from it. On average, a VA spends 30-60 minutes per proposal, tailoring it to each job posting. With platforms like Upwork hosting over 12 million freelancers and Fiverr boasting 4.1 million active sellers (based on 2025 data from their annual reports), you’re up against stiff competition. If you submit 10 proposals a week, that’s 5-10 hours gone, and that’s before you even land a gig!
From our experience working with VAs across the UK, EU, and beyond, many report sending 20-30 proposals monthly with a success rate of just 5-10%. That’s a staggering 20-30 hours for perhaps 1-3 jobs. Imagine what you could do with that time if it were spent on paid work instead. The hidden cost here isn’t just time; it’s the opportunity cost (the value of what you could earn otherwise) of missing out on higher-value tasks.
A practical step? Track your proposal time for a week. You might be shocked to see how it adds up, leaving little room for skill-building or client nurturing.
The Emotional Toll: Rejection Fatigue Sets In
Rejection is part of the game, but constant knock-backs can wear you down. On Upwork, clients receive an average of 50 proposals per job, according to a 2025 study by Freelancer Insights. On Fiverr, the numbers are similar, with buyers sifting through dozens of options. This saturation means your carefully worded pitch often goes unread, leading to frustration and self-doubt.
We’ve spoken to VAs who describe the emotional drain of seeing their efforts ignored, especially when competitors from diverse regions offer similar services at lower rates due to varying economic conditions. It’s not about blame; it’s about understanding the market. Over time, this rejection fatigue can sap your motivation, making you question your worth. To combat this, try personalizing proposals with a unique hook (like a quick value-add idea) to stand out, even if it takes a bit more effort upfront.
The Scalability Struggle: Why Hourly Work Holds You Back
Most gigs on these platforms are hourly or project-based, focusing on tasks like data entry, email management, or social media scheduling. According to a 2025 report from the UK’s Association of Independent Professionals and the Self-Employed (IPSE), 68% of UK freelancers, including VAs, rely on hourly work, yet only 22% achieve recurring income. This model caps your earnings because there are only so many hours in a day.
Let’s break it down: If you charge £10/hour and work 40 hours a week, that’s £400. To double your income, you’d need 80 hours, impossible without burning out. The hidden cost here is the lack of scalability. Unlike a business owner who can sell a product repeatedly, your time is your inventory, and it’s finite. This is where diversifying into results-driven services, like website creation, can change the game, offering a one-time effort with long-term rewards.
Consider this: Take Sarah (a fictional name to protect her privacy), a UK-based VA who joined our Liberty Dreams project. She was stuck with low-paying gigs on Upwork and PeoplePerHour, averaging £8/hour (sometimes less due to fierce competition). After adopting our AI Website Builder, she landed a £1,200 project for a local café’s website, completed in under 60 minutes without writing a single line of code.
You can try this yourself using our free demo at https://sitebuilder.libertydreams.co.uk/. With our £70/year hosting plan covering the tool, SSL, backups, and email accounts, her costs stayed low. She then offered £50/month maintenance, which included the infrastructure (domain, hosting, etc.) and easy drag-and-drop updates for text and images. This turned that single job into a £1,700 profit in the first year, boasting a 96% margin.
Want to take it further? Our hosting plan includes email accounts, which you can manage for clients using our user-friendly cPanel interface. As a VA, you can charge for this infrastructure plus your account management services. We provide free support and consulting throughout the process, making it seamless to add this value and boost your income even more.
The Opportunity Cost: What You’re Missing Out On
Every hour chasing clients is an hour not spent growing your skills or building a personal brand. Platforms thrive on volume, but this focus can trap you in a cycle of low-value tasks. A 2025 survey by Upwork found that 45% of freelancers spend over 20% of their week on unpaid client acquisition. For a 40-hour week, that’s 8 hours, or £80-£160 in lost earnings if you were billing at £10-£20/hour.
At Liberty Dreams, we’ve seen VAs break this cycle by using AI to automate proposal creation or focus on high-ticket services. For example, crafting a website in 60 minutes with our AI Website Builder can net £500-£2,000, far outpacing hourly grind. The opportunity cost of sticking to traditional methods is losing the chance to scale your income and enjoy work-life balance.
Turning the Tide: AI as Your Game-Changer
AI isn’t just a buzzword; it’s a lifeline for VAs tired of the chase. Tools like our AI Website Builder (included in our £9.99/month hosting plan) let you create professional sites in minutes, shifting you from commodity services to premium offerings. According to Gartner, 35% of high-value freelance services will leverage AI by 2026, boosting profitability.
Here’s how it works in practice: Instead of 10 proposals a week, spend that time mastering a tool that delivers £500 projects. Differentiate yourself by offering what others can’t: fast, high-quality websites with 97% margins. This isn’t about replacing your skills; it’s about amplifying them to attract clients who value results over hours.
Take Control: Move Beyond the Platform Grind

The hidden costs of Upwork and Fiverr (time, emotional energy, and lost scalability) don’t have to define your VA journey. By pivoting to AI-driven services, you can escape the proposal treadmill and build a business that works for you. Imagine earning £2,000 for a 60-minute website build, with recurring maintenance adding steady income.
At Liberty Dreams, we’re here to support you with tools and expertise. Start small: Test our AI demo and see how it transforms your approach. Your next step is to break free from the grind and into a world of premium opportunities.
Ready to stop chasing and start earning? Download our free guide to unlock the AI system that turns 60 minutes into £2,000. Get Started Now
With the right strategy, you can turn platform challenges into a launchpad for success. Let’s make your VA career thrive beyond the bid wars.